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Shopify Custom Design and Development Training
- 17+ Years Teaching Experience
- Paid Internship for all Students
- Live Project Based Training
- Advanced Practical Sessions
- Digital Agency driven institute
- Class Room / Online
- Free Demo Class
Advanced Shopify Training Course in Lahore
In this course, you will learn to create, publish, and manage your first online store using Shopify. You will gain hands-on experience in customizing themes, setting up products and inventory, managing orders, and configuring shipping methods. Additionally, you will explore sales channels, promotional strategies, and essential coding customizations. By the end of the training, you will have the skills to launch and manage a successful e-commerce business.
Shopify Training Course Content and Curriculum
Well-structured & comprehensive curriculum designed according to latest trends and industry standards!
Module 1: Introduction to E-commerce & Shopify
Understanding E-commerce Basics
- What is e-commerce?
- E-commerce trends in Pakistan
- Types of e-commerce platforms
Introduction to Shopify
- Why choose Shopify for your online store?
- Overview of Shopify features and pricing
- Case studies of successful Shopify stores in Pakistan
Setting Up Your Shopify Store
- How to sign up and choose a plan
- Store settings and configuration
- Adding your business information (branding, logo, payment methods)
Customizing Your Shopify Theme
- Choosing a theme that fits your brand
- Customizing the look and feel of your store
- Installing Shopify apps to enhance functionality
Module 2: Product Hunting & Store Optimization
Adding and Managing Products
- Product categorization
- Adding product descriptions, images, and pricing
- Inventory management
Optimizing Your Shopify Store for Conversions
- User-friendly navigation and layout
- Best practices for product pages
- Checkout process optimization
Shopify Store Speed Optimization
- Importance of store speed for customer experience
- Tools to measure and improve Shopify store performance
- Mobile optimization for better local engagement
Module 3: SEO for Shopify Stores
Introduction to SEO for E-commerce
- What is SEO, and why is it important for Shopify?
- Overview of SEO basics (keywords, on-page SEO, technical SEO)
Conducting Local SEO for a Shopify Store
- Targeting local keywords for Pakistan
- Optimizing your store for local search engines
- Using Google My Business and other local SEO tools
On-Page SEO for Shopify
- Optimizing product pages, collections, and blogs
- Writing SEO-friendly titles and meta descriptions
- Image optimization and alt tags for SEO
Technical SEO for Shopify
- Improving site structure for SEO (URLs, navigation)
- Ensuring your Shopify store is mobile-friendly
- Indexing and sitemap submission to Google
Tracking and Improving SEO Performance
- Installing Google Analytics and Search Console
- Analyzing Shopify store performance through reports
- SEO tools for Shopify (Yoast, SEMrush, etc.)
Module 4: Social Media Marketing for Shopify Stores
Introduction to Social Media Marketing
- Overview of social media platforms in Pakistan
- Benefits of social media marketing for e-commerce
- Defining your target audience
Creating a Social Media Strategy for Shopify
- Selecting the right platforms for your brand (Facebook, Instagram, TikTok)
- Setting marketing goals (followers, engagement, traffic)
- Creating a content calendar for consistent posting
Social Media Content Creation
- Types of content for social media (posts, stories, videos)
- How to create engaging content that drives traffic to your Shopify store
- Tools for content creation (Canva, Adobe Spark, etc.)
Paid Social Media Advertising
- Introduction to Facebook & Instagram Ads
- Setting up ads for your Shopify store
- Targeting local audiences and demographics in Pakistan
Measuring Social Media Performance
- Tracking performance (engagement, traffic, conversions)
- Adjusting strategies based on analytics
- Tools for managing and analyzing social media performance
Module 5: Target Market: Local Strategies for Shopify in Pakistan
Understanding the Local Market in Pakistan
- Consumer behavior trends in Pakistan
- Popular e-commerce categories in Pakistan
- Local challenges and opportunities
Customizing Your Shopify Store for Local Audience
- Language and cultural considerations
- Local payment gateways (JazzCash, Easypaisa)
- Shipping and logistics solutions for Pakistan
Building Trust with Local Customers
- Customer reviews and testimonials
- Local return policies and customer service best practices
Leveraging Local Networks for Growth
- Collaborating with local influencers and bloggers
- Creating partnerships with local businesses
- Participating in local online communities and groups
Module 6: Advanced Marketing & Growth Strategies for Shopify
Email Marketing for Shopify
- Building and segmenting an email list
- Creating effective email campaigns (abandoned cart, promotions)
- Tools for automating email marketing
Content Marketing for Shopify
- Blogging to drive traffic and improve SEO
- Video marketing strategies
- User-generated content and reviews
Retargeting and Remarketing Strategies
- Setting up remarketing campaigns on Google and Facebook
- Optimizing retargeting ads for better conversions
- Using abandoned cart emails for retention
Module 7: Course Project & Final Assessment
Creating Your Own Shopify Store
- Setting up a live Shopify store targeting the local market
- Implementing SEO and social media strategies
- Real-time tracking of store performance
Final Presentation
- Presenting your store and marketing strategy to the class
- Feedback and peer reviews
- Certificate of completion
Why DMA is the best Shopify training institute in Lahore?
Most Comprehensive Curriculum
The updated course outline equips candidates with comprehensive Shopify knowledge for effective online store management.
Many Deliveries Option
Flexible delivery methods are available to suit your learning style, ensuring an effective and convenient learning experience.
Hands-on projects
Shopify is a sophisticated skill that requires hands-on practice, and candidates will learn from expert professionals.
Training from Professional
Shopify Experts
In this course, you will receive comprehensive Shopify training and hands-on practice from professionally trained experts.
High Quality
Resources
Comprehensive learning resources are provided to help you master Shopify skills with ease and confidence.
Shopify Training
Certification
At the end of the training, you will be awarded a professional certificate to validate your expertise.
It's time to Secure Your Future Career.
We understand that we are shaping the foundation of your future and take this responsibility very seriously. With DMA Training you will receive top-quality education complemented by practical projects and career growth opportunities. We wish you a successful and future-oriented career.
M. Naeem Akhtar (CEO)
Digital Marketing Agency Lahore is always one step ahead and pleased to serve a remarkable number of businesses around the globe. Having a team of more than 30 employees on board, we are quite clear in our vision to deliver quality through professional excellence.
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